App Promotion Services
PAD Submission FAQ
Do I have to submit an application's PAD file to download sites? Shouldn't the download sites pick it up automatically once I publish it in the PAD Repository?
Yes, PAD submissions are a powerful software promotion tool, and PAD files are allowed to automatically be picked up, but that does not mean they have to be. Each individual software promotion site, directory, and website updates on its own timeframe.
Reputable download sites usually do not publish your product without your consent. In most cases, these premier sites require you to formally submit your product to them with registration or authentication before allowing you to submit your product for listing. Because each individual site may have its separate acceptance policies and submission rules, this process cannot be fully automated.
Another factor requiring unique submission is the fact that each site has its own unique category tree. The sites often need you to manually select categories that optimally match your product. The better-managed sites also provide a convenient way to manage publications, requiring publishers to create an account with their own login and password.
The PAD standard has been and continues to be a perfect container that contains all information about your product in a standardized form. With PAD file for your app and software promotion, you do not have to fill out content submission forms over and over, as the PAD content does this for you. However, a PAD file alone is not the solution for the submission process that many sites require. You can invest your time creating site-specific accounts and filling out app submission forms, but you will spend a minimum of 15 to 45 minutes per site on average.
AppVisor offers you a better solution: a professional app promotion service that includes maintaining your accounts on download sites, manually selecting categories for your application, updating your existing product listings, processing/responding to all emails from sites, generating publication tracking reports, and more. It's easy to add any of the AppVisor subscription packages above using the "Submit to the Download Sites" link on your product dashboard in the AppVisor Publisher Control Panel.
What about the download sites that do not support PAD?
More and more download sites move to the PAD standard for application submissions. Yet, for various reasons, not all software promotion locations can accept PAD submissions directly. Our developers have created powerful scripts that extract information from your submit PAD file and convert it according to each non-PAD site requirement. You do not have to worry about whether a specific site supports PAD software promotions or not. All the AppVisor subscription packages include both PAD-enabled and non-PAD app promotion services.
Do publications on the download sites improve my website's position in search results?
Yes, Google and other search engines index popular download sites and publications. This may improve your website's position and rankings. Google is intelligent enough to distinguish your app publications on download sites from link spam. Your home website never gets penalized by Google for publication on download sites regardless of the quantity and speed of its appearance.
Google treats news-based sites the same way. The more news your website generates, the greater the benefit to your site page rankings on search results. As such, the more you update your application's information on download sites, the better your site will benefit with search results and rankings! All it takes is one uniform PAD-based software promotion campaign, and you could boost your SERPs in no time.
All in all, using PAD software submissions is a powerful SEO instrument to enhance your market reach and penetration. AppVisor's SEO-oriented "Ultimate" package allows you to optimally target your application's promotion campaign and track its results. This way, you can target the audience and markets that will transform leads into brand loyal ambassadors, furthering your software promotion via user-generated content.